Inside Utah’s Biggest Overland Store: A Hands-On Experience at Expedition Superstore

Let’s be honest: overland gear shopping can be a rabbit hole. Endless options, online reviews, specs, sizes—it’s easy to fall into analysis paralysis and never actually make a decision. That’s exactly why Expedition Superstore exists.

But let’s take a step back—what even is overlanding? It’s not just about rock crawling or custom rigs. Overlanding is about self-reliant vehicle travel—going off the beaten path with the gear and setup to camp comfortably, explore confidently, and stay out longer. Whether you're chasing dirt roads, mountain lakes, or national parks, it’s about freedom and flexibility.

That means it’s not just for hardcore off-roaders. We help all types of adventurers—from first-time campers who want a reliable cooler and comfy chairs, to seasoned explorers looking for dual battery systems, drawer setups, and full suspension builds. If you like road trips, fresh air, and gear that lasts, you're already speaking our language.

As Utah’s Biggest Overland Store and Adventure Rig Specialist, we’re a showroom and build center rolled into one. Instead of guessing what works, you can get expert guidance, touch gear in person, and leave with exactly what you need—no more second-guessing.

Why In-Person Beats Online: What Makes Us Different

Forget online rabbit holes, browser tabs, endless opinions and online reviews. At Expedition Superstore, you can:

See real rooftop tents like iKamper and Alu-Cab set up and climb inside them.
Feel the difference between storage boxes, portable fridges, and coolers.
Compare roof racks side-by-side—Prinsu, Sherpa, Rhino-Rack, and more.
Demo Jetboil cooking systems and GSI cookware.
Test off-road lights, GMRS radios, and accessories in real-world displays.
Compare options physically side-by-side
Test the size and weight of gear that’ll live on your roof or truck bed
Understand how systems work together—roof racks, lighting, storage, and power
Talk to experienced staff who’ve actually been in the field and know what works where

iKamper Skycamp 3.0 Mini

Prinsu Roof Rack for Tacoma

Jetboil Flash Cooking System

Baja Designs LP9 Pro

Overcoming Analysis Paralysis: Real Help, Real Customers

We’ve seen it all—customers walking in with more questions than answers:

★★★★★
Like James, who was torn between four rooftop tents he’d researched online. After climbing into each one and talking with our install team, he drove home with an iKamper already mounted to his Tacoma.
★★★★★
Or the Johnson family, who wanted to upgrade their Jeep Gladiator but didn’t know where to start. We walked them through lighting, storage, and power options—and they left with a full lighting kit, fridge setup, and solar solution installed.
★★★★★
And Marissa, who came in unsure about GMRS radios vs. CB. After getting to hold and test each option, she walked out confident (and connected).

Whether you’re completely new to overlanding or fine-tuning your build, we help you get unstuck—quickly, confidently, and in person.

Not Just a Store—A Build and Install Center

We’re not just shelves and displays. Expedition Superstore includes a full in-house installation and rig build center. From suspension upgrades to electrical wiring, we can help you:

Choose gear that fits your rig and goals
Get professional installation in the same building
Drive away adventure-ready—no loose ends

Need a roof rack mounted, fridge wired, and lights installed? We’ve got you. Schedule your build chat today!

Brands We Trust & Stock

We don’t just name-drop brands—we partner with the best in overlanding. Every product in our store is handpicked for real-world durability, compatibility, and performance:

Rooftop Tents: iKamper, Alu-Cab, 23Zero
Roof Racks: Prinsu, Sherpa Equipment Co, Yakima, Rhino-Rack
Camp Kitchens: Jetboil, GSI Outdoors, Cadac
Storage: DECKED drawer systems, hard cases, weatherproof bags
Lighting & Power: Baja Designs, Redarc, Dobinsons, Old Man Emu
Communication & Recovery: Midland GMRS, MAXTRAX, ARB

SHOP BRANDS NOW

Everything you see in-store and online is gear we’d run on our own rigs—because we do.

Watch the Walkthrough Tour Video

See what it’s like inside the Expedition Superstore showroom and install center.

Final Thoughts: Build Smarter, Camp Sooner

Overlanding shouldn’t be stressful. At Expedition Superstore, we turn the overwhelming into the achievable—guiding you from browsing to trail-ready. We're here every step of the way, from product to pavement. Stop by today or shop online we're excited to meet you and talk all things overlanding!

We will help you beat decision fatigue
You can see gear in person
Enjoy a talk about your build with real experts
And drive away ready for the next adventure

BUILD • INSTALL • CUSTOMIZE

Happy Camping!

SCHEDULE YOUR BUILD CHAT