From Rooftop Tents to Recovery Boards: A Gearhead's Dream Come True

From Rooftop Tents to Recovery Boards: A Gearhead's Dream Come True

Posted by West Valley Staff on 30th Jun 2025

Utah's Biggest Overland Store - Expedition Superstore

Disneyland for Overlanders

Ever walk into a store and feel like a kid in a candy shop? That’s exactly how Kelly from Adventure Built described his long-overdue visit to Expedition Superstore in Salt Lake City. After years of passing through Utah in the middle of the night, he finally made it in during business hours—and let’s just say, it was worth the wait.

Whether you’re a hardcore overlander, a weekend warrior, or just someone who loves gear, this place is your one-stop paradise.

A First Impression That Hits You in the Parking Lot

Even before walking through the doors, the vibes are right. Parked out front: a 2023 Dodge Ram (RamChop) with a Bowen Customs canopy, and a seriously cool Isuzu expedition rig. Clearly, this isn’t just another gear shop. It’s a haven for people who build their lives around the outdoors.

Once inside? Game over. It's like REI and SEMA had a baby—with display rigs, rooftop tents, recovery gear, stoves, storage systems, and everything in between.

So. Much. Gear. Here's What Caught Our Eye:

Recovery & Essentials

  • MaxTrax Recovery Boards – A top pick for store staffer Alicia. These boards aren’t just for getting unstuck; they double as leveling blocks and even shovels. Durable, versatile, and backed by a lifetime warranty.

  • RotoPaX Fuel & Water Containers – Color-coded, stackable, and reliable. Whether you’re hauling diesel, unleaded, or drinking water, they’ve got a RotoPaX for it.

Cooking in the Wild

  • Jetboil Systems – Fast, compact, and built for the coffee-obsessed. Heats water in under two minutes, with accessories for cooking full meals. As Alicia put it: “Jetboil is where it’s at.”

  • Dometic Stoves – A sleeper hit! Kelly hadn’t seen this one before. It comes with swappable grill plates, wind guards, a coffee burner, and a slick carrying case—all for around $199.

Tents & Campers

  • 23ZERO Rooftop Tents – Featured on full display rigs in-store. Easy to inspect and visualize on your own vehicle.

  • iKamper, Gazelle, and More – The selection spans compact setups to full family-sized comfort.

  • Four Wheel Campers – Not one, not two, but five on display. Including a topper-style model that sits on your truck bed, saving space and functionality.

  • Alu-Cab Canopies with Goose Gear Interiors – Built like tanks, outfitted for serious long-term travel. Kelly fell in love.

And Yes, Even Chairs

Kelly tested them all (literally). Verdict? The 23ZERO Spring Back Chair wins the comfort crown.

Expedition Superstore Interior Show Room Floor Expedition Superstore Interior Show Room Floor Rooftop Tents

Real Expertise, Real People

One of the biggest perks of shopping in-store? Talking with people who actually know what they’re talking about.

Alicia from Expedition Superstore wasn’t just rattling off specs—she uses the gear herself. Her top picks (MaxTrax, RotoPaX, and Jetboil) came with honest, field-tested reasons. And that kind of insight? You just don’t get from scrolling online.

Wait… They Install It Too?

Yes. And this was a surprise even to Kelly.

Expedition Superstore has a full-service installation bay on-site. We’re talking two-post lifts, experienced mechanics, and the ability to build out your entire overland vehicle from scratch—right there in the store. Not sure where to start? Expedition Superstore offers Build Consults with expert tailored advice, interactive discussions, and no obligations. It's completely free, with no strings attached. Expedition Superstore is here to help you dream big and accomplish your rig building goals.

Bring in your truck, pick your gear, and drive out adventure-ready. Whether it’s battery systems, racks, lighting, suspension, or interior builds, they can handle it.

Build - Install - Customize Your Rig At Expedition Superstore

Final Take: Totally Worth the Stop

“Even after years of gear reviews and expos, I found stuff here I’d never seen before.” – Kelly, Adventure Built

Expedition Superstore isn’t just a store—it’s a destination. It’s where gear, knowledge, and adventure converge. Whether you’re buying a rooftop tent or just looking for your next trail-ready gadget, this place has what you need—and the right people to guide you.

✅ Hands-on experience

✅ Expert advice

✅ Huge product range

✅ Full installation service

If you’re anywhere near Salt Lake City, do yourself a favor and swing by. It’s the kind of place that reminds you why you love the overland lifestyle in the first place.

Expedition Superstore Storefront

HAPPY CAMPING!

Watch the full video tour by Adventure Built here:
THIS OVERLAND STORE DOES NOT DISAPPOINT | Expedition Superstore

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